In the confusing world of online marketing, it can be hard to understand how to best grow your business. Thankfully, some decisions are easy, like setting up your Google Business Profile (GBP). It’s easy, it’s effective and, even better, it’s free. If you haven’t already taken the time to understand and utilize this important tool, you’re missing out, big time. If it sounds daunting, no problem. Loving your GBP is easier than you think.