What is Retargeting and Why Should You Be Using it?

What is Retargeting and Why Should You Be Using it?

While you may not be familiar with the term retargeting, also referred to as remarketing, you’ve probably already seen it in action online. If you’ve ever looked at a website and later on, saw ads for that website or its products on other sites, those were...
Now’s the Time to Switch to HTTPS

Now’s the Time to Switch to HTTPS

Does your website currently have an SSL (secure socket layer) certification? If not, you need to remedy that as quickly as possible. Back in January 2017, Google announced that its Chrome browser would begin displaying the phrase “Not Secure” next to the...
7 Steps to Marketing Your Small Business on a Budget

7 Steps to Marketing Your Small Business on a Budget

Marketing your small business on a budget can feel especially challenging. It may seem like without a large budget, you won’t have the ability to reach new customers. While a small budget will mean that you won’t have as many marketing opportunities open...
Why Local SEO is Important

Why Local SEO is Important

Marketing is a crucial part of your small business’ success. And while there are a number of elements involved in a lucrative marketing strategy, one that is often overlooked by small business owners is local search engine optimization (SEO). Search engine...