Having a website for your business is an essential first step to success for companies in every industry. Nevertheless, if you want to see the most significant return on your investment, there are other things you need to be doing. Having a visually appealing, easy-to-navigate website isn’t enough to boost profits unless people visit it. Fortunately, there are several things you can do to get people to use your website and generate added success. At Green Monkey Marketing, we are experts at making small businesses succeed. Read on to discover some of our best marketing tips for getting the most out of your website.
Imagine you have before you, an empty glass. Your goal is to fill it entirely. Now imagine you have three piles, one of larger stones, one of smaller pebbles and another of sand. How do you go about filling the glass entirely? You use all three piles respectively, to fill all the gaps and fill the glass. We’ve just demonstrated holistic marketing.
Bill Gates proclaimed “Content is king” back in 1996 and over two decades later, that phrase is more true than ever. Long gone are the days when you could just repeat keywords and keyword phrases in order to rank well in search results. Instead, search engines have evolved to factor user experience into search results …