Having a website for your business is an essential first step to success for companies in every industry. Nevertheless, if you want to see the most significant return on your investment, there are other things you need to be doing. Having a visually appealing, easy-to-navigate website isn’t enough to boost profits unless people visit it. Fortunately, there are several things you can do to get people to use your website and generate added success. At Green Monkey Marketing, we are experts at making small businesses succeed. Read on to discover some of our best marketing tips for getting the most out of your website.
Drive Traffic to Your Site
Once you have a fully functional website, the next step is to start driving traffic to it. There are many ways to accomplish this. First, update your Google business listing to include all relevant information. Many people use search engines to get information about businesses, and when they search for your company’s name, you want to make sure they see a complete listing with a link to your website. Other ways to get the word out about your website include:
- Word of mouth: tell your clients about your website.
- Update your business cards to include the URL.
- Add a link on all of your social media pages and post about it.
- Attach a link to the signature of your emails and in your newsletters
Spread the word as much as you can to create a buzz around your website!
Optimize for Search Engines
One of the most critical items to focus your effort and money on is search engine optimization or SEO. You might already be a little familiar with this term since it’s a vital aspect of digital marketing. Local SEO refers to making sure your website is one of the top results on Google and other search engines. There are four components to local SEO:
- On-page optimization
- Off-page optimization
- Technical SEO
- Social SEO
SEO might seem overwhelming at first, and we understand that when you’re a business owner, you’re too busy to learn how to become a marketing expert. That’s why we’re here. Here are a few basic things you can do to improve your website’s ranking in search engine results.
- Include the keywords your customers will search for in your post’s titles.
- Use short URLs for the pages on your website.
- Add both internal and external links.
- Create engaging content on your other social media platforms, and include links back to your website.
These tips simply scratch the surface of SEO marketing secrets; if you’re serious about taking your business to the next level, the most effective solution is to call in the experts.
After your website is complete and looks professional, an excellent way to drive more traffic is to utilize paid advertising. There are many advertising types to choose from, and a popular one to consider is pay-per-click or PPC advertising. Using this method, you pay when a customer clicks on your advertisement and goes to your website. You might have noticed PPC advertisements on your Google search results pages or in your social media feeds. These kinds of ads are highly visible and quite effective at driving traffic to your website.
If you’re looking to gain new customers, increase sales, and get the best use out of your website, there are lots of steps you can take. Getting the word out about your site and using smart SEO practices can help grow your business. Try putting the tips we’ve listed here to work for you and watch your business improve. When you’re ready to see how far a team of professionals can take you, contact us and let our marketing experts craft solutions tailored for your company and your budget.