After your small business catches a prospective customer’s eye, you need to make an amazing first impression. The easiest way to do this is to make sure that your website design is not only aesthetically appealing but user-friendly, too. These two aspects of site design go hand in hand with developing brand recognition, reputation, and loyalty. You can have one element without the other, but customers tend to have little patience for beautiful sites that aren’t easy to navigate or straightforward sites that look like they’re from the early days of the internet. A well thought-out site goes a long way in communicating that your business cares about the customer experience.